The ADDIE model is the generic process traditionally used by instructional designers and training developers. It consists of 5 phases. Analysis, Design, Development, Implementation, and Evaluation.

In the analysis phase, the instructional problem is clarified, the instructional goals and objectives are established and the learning environment and learner's existing knowledge and skills are identified. Below are some of the questions that are addressed during the analysis phase:

• Who is the audience and what are their characteristics?
• What is the required behavioral outcome?
• What types of eLearning constraints exist?
• What are the online pedagogical considerations?
• What is the timeline for project completion?

The design phase deals with learning objectives, assessment instruments, exercises, content, subject matter analysis, lesson planning and media selection. The design phase should be systematic and specific. Systematic means a logical, orderly method of identifying, developing and evaluating a set of planned strategies targeted for attaining the project's goals. Specific means each element of the instructional design plan needs to be executed with attention to details.

These are steps used for the design phase:

• Documentation of the project's instructional, visual and technical design strategy
• Apply instructional strategies according to the intended behavioral outcomes by domain (cognitive, affective, and psychomotor).
• Design the user interface and user experience
• Prototype creation
• Apply visual design (graphic design)

The development phase is where instructional designers and developers create and assemble the content assets that were blueprinted in the design phase. In this phase, storyboards are created, content is written and graphics are designed. Programmers work to develop and/or integrate technologies. Testers perform debugging procedures. The project is reviewed and revised according to any feedback given.

During the implementation phase, the project manager ensures that the eLearning application and Web site are functional.

The evaluation phase consists of two parts: formative and summative. Formative evaluation is present in each stage of the ADDIE process. Summative evaluation consists of tests designed for domain specific criterion-related referenced items and providing opportunities for feedback from the users which were identified